Frequently Asked Questions
Find answers to common questions about our coffee
1. Campaign Basics
Seed to Cup is a reward-based crowdfunding campaign from Madagascar Coffee Company.
Every Coffee Lover reward includes roasted Madagascar coffee. Higher Coffee Lover tiers add live origin engagement and defined opportunities to purchase qualifying future coffee while helping support MCC's broader model-farm and outgrower system.
Roasters and importers can participate as Seed-to-Cup Roaster Founders, helping build future supply while receiving annual sample sets, origin information, quality updates, storytelling assets, and, at eligible tiers, reserved purchase rights for qualifying future green coffee.
Seed to Cup is designed around a simple idea:
**Help us build the farms now. Follow the journey. Be among the first to taste and source what comes next.**
Every Coffee Lover reward includes roasted Madagascar coffee. Higher Coffee Lover tiers add live origin engagement and defined opportunities to purchase qualifying future coffee while helping support MCC's broader model-farm and outgrower system.
Roasters and importers can participate as Seed-to-Cup Roaster Founders, helping build future supply while receiving annual sample sets, origin information, quality updates, storytelling assets, and, at eligible tiers, reserved purchase rights for qualifying future green coffee.
Seed to Cup is designed around a simple idea:
**Help us build the farms now. Follow the journey. Be among the first to taste and source what comes next.**
Seed to Cup is designed to accelerate the development of Madagascar’s future coffee supply.
Campaign support will help MCC advance activities such as:
• Coffee nurseries and planting material
• Model-farm development
• Coffee tree planting
• Agroforestry
• Outgrower recruitment and training
• Processing and quality systems
• Traceability
• Market development
The broader goal is to establish a stronger, more dependable specialty coffee sector in Madagascar.
Campaign support will help MCC advance activities such as:
• Coffee nurseries and planting material
• Model-farm development
• Coffee tree planting
• Agroforestry
• Outgrower recruitment and training
• Processing and quality systems
• Traceability
• Market development
The broader goal is to establish a stronger, more dependable specialty coffee sector in Madagascar.
Madagascar has coffee-growing knowledge, productive coffee areas, experienced farmers, and strong potential as a specialty origin.
The challenge is that many of the pieces needed for a competitive coffee sector are not consistently connected.
Aging trees, limited replanting, inconsistent processing, fragmented markets, limited farmer services, and uneven access to quality systems have constrained the sector.
MCC is working to connect these pieces into a functioning system—from seedlings and farms through processing, quality, traceability, and markets.
The challenge is that many of the pieces needed for a competitive coffee sector are not consistently connected.
Aging trees, limited replanting, inconsistent processing, fragmented markets, limited farmer services, and uneven access to quality systems have constrained the sector.
MCC is working to connect these pieces into a functioning system—from seedlings and farms through processing, quality, traceability, and markets.
Building coffee supply takes years.
Nurseries need to be established. Trees need to be planted. Farms need to be developed. Farmers need training and reliable markets. Quality and traceability systems need to be built.
Seed to Cup allows customers and trade partners to participate in that work before the new farms reach meaningful production.
Their participation provides both support for origin development and an early community of customers and buyers interested in the coffee that the system may eventually produce.
Nurseries need to be established. Trees need to be planted. Farms need to be developed. Farmers need training and reliable markets. Quality and traceability systems need to be built.
Seed to Cup allows customers and trade partners to participate in that work before the new farms reach meaningful production.
Their participation provides both support for origin development and an early community of customers and buyers interested in the coffee that the system may eventually produce.
**No.** Seed to Cup is a reward-based campaign.
Backers receive the coffee, samples, updates, recognition, access, or other benefits stated in their selected reward tier.
Participation does not provide:
• Equity in Madagascar Coffee Company
• Debt issued by MCC
• Profit sharing
• A financial return
• Ownership of land
• Ownership of coffee trees
• Ownership of farmer production
• Ownership of future harvests
Some higher tiers include recognition, origin engagement, and reserved opportunities or rights to purchase future coffee, but these are not financial investments.
Backers receive the coffee, samples, updates, recognition, access, or other benefits stated in their selected reward tier.
Participation does not provide:
• Equity in Madagascar Coffee Company
• Debt issued by MCC
• Profit sharing
• A financial return
• Ownership of land
• Ownership of coffee trees
• Ownership of farmer production
• Ownership of future harvests
Some higher tiers include recognition, origin engagement, and reserved opportunities or rights to purchase future coffee, but these are not financial investments.
MCC’s model-farm approach combines commercial coffee production with demonstration, learning, and supply development.
Model farms allow MCC to develop and test:
• Coffee varieties and planting systems
• Agroforestry
• Soil management
• Agronomic practices
• Harvesting
• Processing
• Quality systems
• Traceability
They are also intended to provide practical examples and infrastructure that can support surrounding outgrower farmers.
Model farms allow MCC to develop and test:
• Coffee varieties and planting systems
• Agroforestry
• Soil management
• Agronomic practices
• Harvesting
• Processing
• Quality systems
• Traceability
They are also intended to provide practical examples and infrastructure that can support surrounding outgrower farmers.
Outgrowers are independent farmers who grow coffee on their own land while participating in MCC-supported coffee development programs.
Depending on the program, farmers may receive access to:
• Coffee seedlings
• Training
• Agronomic accompaniment
• Farm diagnostics
• Quality systems
• Processing support
• Traceability
• Market access
The objective is to help farmers establish productive coffee assets connected to a dependable market.
Depending on the program, farmers may receive access to:
• Coffee seedlings
• Training
• Agronomic accompaniment
• Farm diagnostics
• Quality systems
• Processing support
• Traceability
• Market access
The objective is to help farmers establish productive coffee assets connected to a dependable market.
MCC’s approach goes beyond distributing trees.
The model combines planting material with training, continued technical support, quality improvement, processing, traceability, and access to markets.
The goal is to help farming households establish productive coffee systems capable of generating sustained income over time.
The model combines planting material with training, continued technical support, quality improvement, processing, traceability, and access to markets.
The goal is to help farming households establish productive coffee systems capable of generating sustained income over time.
If the campaign closes below the full target, MCC will evaluate the commitments received and prepare a revised implementation and fulfillment plan.
MCC will share the plan with backers and ask each backer to confirm whether they wish to continue. MCC will then determine whether the revised plan has sufficient confirmed support to proceed.
Backers who do not confirm—or whose participation is canceled because the revised plan does not proceed—will not be charged or will receive a refund, as applicable.
MCC will share the plan with backers and ask each backer to confirm whether they wish to continue. MCC will then determine whether the revised plan has sufficient confirmed support to proceed.
Backers who do not confirm—or whose participation is canceled because the revised plan does not proceed—will not be charged or will receive a refund, as applicable.
2. Coffee Lover Rewards
Every paid Coffee Lover backer becomes a Seed to Cup Founder.
All Coffee Lover Founders receive:
• **A dated 2026 digital Founder credential**
• **Optional listing on the Seed-to-Cup Founder Roll**
• **A welcome report**
• **Quarterly Founder Field Notes through December 2030**
**Founder Reserve**, **Origin Circle**, and **Private Reserve Founder** rewards also include live origin engagement and a reserved opportunity to purchase qualifying future coffee.
All Coffee Lover Founders receive:
• **A dated 2026 digital Founder credential**
• **Optional listing on the Seed-to-Cup Founder Roll**
• **A welcome report**
• **Quarterly Founder Field Notes through December 2030**
**Founder Reserve**, **Origin Circle**, and **Private Reserve Founder** rewards also include live origin engagement and a reserved opportunity to purchase qualifying future coffee.
Coffee Lover rewards include **roasted Madagascar Arabica in 12 oz (340 g) bags.**
Final coffees may vary according to available harvests, quality, processing, roasting, and release schedules.
MCC will share information about each coffee before the applicable shipment.
Final coffees may vary according to available harvests, quality, processing, roasting, and release schedules.
MCC will share information about each coffee before the applicable shipment.
The current Coffee Lover rewards are:
**FIRST TASTE - $60**
• Three 12 oz (340 g) bags of current Madagascar coffee
• Estimated delivery: December 2026
• No reserved future-coffee quantity
**FOUNDER SERIES - $155**
• Nine 12 oz (340 g) bags across three current-coffee releases
• Three bags in December 2026, three in March 2027, and three in July 2027
• No reserved future-coffee quantity
**FOUNDER RESERVE - $350**
• Nine 12 oz (340 g) bags across three current-coffee releases
• Live annual State of the Origin briefing, 2027-2030
• One guided virtual Founder Cupping in 2027 using coffee from the Founder Series
• Reserved purchase opportunity for up to nine 12 oz (340 g) bags in each of the first three qualifying harvest years
• Access beginning three days before the general Founder release
**ORIGIN CIRCLE - $1,000**
• Nine 12 oz (340 g) bags across three current-coffee releases
• Live annual State of the Origin briefing, 2027-2030
• One guided virtual Founder Cupping in 2027
• Reserved purchase opportunity for up to eighteen 12 oz (340 g) bags in each of the first three qualifying harvest years
• Access beginning ten days before the general Founder release
**PRIVATE RESERVE FOUNDER - $2,500**
• Nine 12 oz (340 g) bags across three current-coffee releases
• Live annual State of the Origin briefing, 2027-2030
• One annual Founder Cupping, 2027-2030, planned as an in-person gathering in Washington, D.C., with live virtual participation available
• Admission for the Founder and one guest, or one virtual household registration
• Coffee at the physical event and one tasting kit for U.S.-based virtual participants
• Reserved purchase opportunity for up to thirty-six 12 oz (340 g) bags in each of the first three qualifying harvest years
• Access beginning fourteen days before the general Founder release
All Coffee Lover rewards require a U.S. delivery address.
Future coffee is purchased separately.
**FIRST TASTE - $60**
• Three 12 oz (340 g) bags of current Madagascar coffee
• Estimated delivery: December 2026
• No reserved future-coffee quantity
**FOUNDER SERIES - $155**
• Nine 12 oz (340 g) bags across three current-coffee releases
• Three bags in December 2026, three in March 2027, and three in July 2027
• No reserved future-coffee quantity
**FOUNDER RESERVE - $350**
• Nine 12 oz (340 g) bags across three current-coffee releases
• Live annual State of the Origin briefing, 2027-2030
• One guided virtual Founder Cupping in 2027 using coffee from the Founder Series
• Reserved purchase opportunity for up to nine 12 oz (340 g) bags in each of the first three qualifying harvest years
• Access beginning three days before the general Founder release
**ORIGIN CIRCLE - $1,000**
• Nine 12 oz (340 g) bags across three current-coffee releases
• Live annual State of the Origin briefing, 2027-2030
• One guided virtual Founder Cupping in 2027
• Reserved purchase opportunity for up to eighteen 12 oz (340 g) bags in each of the first three qualifying harvest years
• Access beginning ten days before the general Founder release
**PRIVATE RESERVE FOUNDER - $2,500**
• Nine 12 oz (340 g) bags across three current-coffee releases
• Live annual State of the Origin briefing, 2027-2030
• One annual Founder Cupping, 2027-2030, planned as an in-person gathering in Washington, D.C., with live virtual participation available
• Admission for the Founder and one guest, or one virtual household registration
• Coffee at the physical event and one tasting kit for U.S.-based virtual participants
• Reserved purchase opportunity for up to thirty-six 12 oz (340 g) bags in each of the first three qualifying harvest years
• Access beginning fourteen days before the general Founder release
All Coffee Lover rewards require a U.S. delivery address.
Future coffee is purchased separately.
The higher tiers are designed for deeper participation in the origin, not for additional current-reward coffee.
**Founder Reserve**, **Origin Circle**, and **Private Reserve Founders** receive progressively deeper engagement, larger reserved future-coffee quantities, and earlier access to qualifying future releases.
Their contributions also help MCC build the broader system behind future harvests, including nurseries, planting, model-farm development, outgrower support, agronomy, agroforestry, processing, quality, traceability, and market development.
**Founder Reserve**, **Origin Circle**, and **Private Reserve Founders** receive progressively deeper engagement, larger reserved future-coffee quantities, and earlier access to qualifying future releases.
Their contributions also help MCC build the broader system behind future harvests, including nurseries, planting, model-farm development, outgrower support, agronomy, agroforestry, processing, quality, traceability, and market development.
Estimated fulfillment is:
• **First Taste**: three bags in **December 2026**
• **Founder Series**, **Founder Reserve**, **Origin Circle**, and **Private Reserve Founder**: three bags in **December 2026**, **three in March 2027**, and **three in July 2027**.
Shipping dates are estimates. MCC will confirm delivery details and communicate material changes before each shipment.
• **First Taste**: three bags in **December 2026**
• **Founder Series**, **Founder Reserve**, **Origin Circle**, and **Private Reserve Founder**: three bags in **December 2026**, **three in March 2027**, and **three in July 2027**.
Shipping dates are estimates. MCC will confirm delivery details and communicate material changes before each shipment.
**Yes.**
Domestic U.S. shipping for the original Coffee Lover reward shipments is included.
Domestic U.S. shipping for the original Coffee Lover reward shipments is included.
**No.** The current Coffee Lover rewards are available only to supporters with a U.S. delivery address.
Trade sample shipments and later commercial green-coffee purchases are handled separately and may be available to selected international destinations, subject to destination, import, courier, freight, duty, tax, and regulatory requirements.
Trade sample shipments and later commercial green-coffee purchases are handled separately and may be available to selected international destinations, subject to destination, import, courier, freight, duty, tax, and regulatory requirements.
3. Three-Year Founder Harvest Access
**Founder Reserve**, **Origin Circle**, and **Private Reserve Founder** rewards include a reserved opportunity to purchase qualifying future Seed to Cup coffee during each of the first three qualifying harvest years.
A qualifying harvest year is a harvest year in which MCC determines that Seed to Cup coffee meets the **quality, volume, and commercial-readiness** requirements for a Founder release.
The first qualifying model-farm lots are currently expected beginning in 2030.
Future coffee is not prepaid and is not included in the original campaign reward.
**There is no obligation to purchase it.**
A qualifying harvest year is a harvest year in which MCC determines that Seed to Cup coffee meets the **quality, volume, and commercial-readiness** requirements for a Founder release.
The first qualifying model-farm lots are currently expected beginning in 2030.
Future coffee is not prepaid and is not included in the original campaign reward.
**There is no obligation to purchase it.**
• **Founder Reserve**: up to 9 x 12 oz (340 g) bags in each of the first three qualifying harvest years
• **Origin Circle**: up to 18 x 12 oz (340 g) bags in each of the first three qualifying harvest years
• **Private Reserve Founder**: up to 36 x 12 oz (340 g) bags in each of the first three qualifying harvest years
• **Origin Circle**: up to 18 x 12 oz (340 g) bags in each of the first three qualifying harvest years
• **Private Reserve Founder**: up to 36 x 12 oz (340 g) bags in each of the first three qualifying harvest years
When qualifying coffee becomes available, access is planned to open in this order:
• **Private Reserve Founder**: 14 days before the general Founder release
• **Origin Circle**: 10 days before the general Founder release
• **Founder Reserve**: 3 days before the general Founder release
• **General Founder** release: remaining coffee may be offered to other Seed-to-Cup Founders
• **Public release**: remaining coffee may then be offered more broadly
• **Private Reserve Founder**: 14 days before the general Founder release
• **Origin Circle**: 10 days before the general Founder release
• **Founder Reserve**: 3 days before the general Founder release
• **General Founder** release: remaining coffee may be offered to other Seed-to-Cup Founders
• **Public release**: remaining coffee may then be offered more broadly
When qualifying coffee becomes available, MCC will provide the coffee specifications, price, available quantity, fulfillment terms, and purchase deadline.
MCC will hold up to the quantity associated with an eligible Founder tier during that tier's access window.
Coffee not purchased before the deadline may be released to other Founders or the public.
Future coffee, taxes, and shipping will be priced separately. The current rewards do not include future-purchase discounts.
MCC will hold up to the quantity associated with an eligible Founder tier during that tier's access window.
Coffee not purchased before the deadline may be released to other Founders or the public.
Future coffee, taxes, and shipping will be priced separately. The current rewards do not include future-purchase discounts.
If qualifying volume is insufficient to fulfill all reserved quantities, coffee will be allocated according to tier priority and then proportionally among Founders at the same tier.
Availability remains subject to harvest, quality, qualifying volume, and MCC's decision to make a commercial release.
If no qualifying coffee is available, MCC is not required to provide substitute coffee or cash value for an unused future purchase opportunity.
Availability remains subject to harvest, quality, qualifying volume, and MCC's decision to make a commercial release.
If no qualifying coffee is available, MCC is not required to provide substitute coffee or cash value for an unused future purchase opportunity.
**No**. Reserved purchase opportunities are personal to the Founder, do not roll forward from one qualifying harvest year to another, and cannot be transferred or resold.
**No**. Unless MCC expressly confirms a particular lot in writing, Founder rewards and future access are not guarantees of production from a specific farm, farmer, hectare, nursery, coffee tree, or plot.
4. Sponsorship and Ownership
Seed to Cup Founder participation supports the broader system required to build Madagascar's future coffee supply.
Campaign activities may include:
• **Coffee nursery development and tree planting**
• **Model-farm establishment**
• **Outgrower recruitment and support**
• **Agronomy, farmer training, and agroforestry**
• **Harvest and processing systems**
• **Quality and traceability**
• **Market development and campaign fulfillment**
Campaign activities may include:
• **Coffee nursery development and tree planting**
• **Model-farm establishment**
• **Outgrower recruitment and support**
• **Agronomy, farmer training, and agroforestry**
• **Harvest and processing systems**
• **Quality and traceability**
• **Market development and campaign fulfillment**
**Not necessarily**. Campaign funds may be pooled with other campaign contributions, MCC resources, grants, investment, partner funding, and project resources so MCC can implement the broader program efficiently.
**No**. Founder participation does not provide ownership of land, nurseries, coffee trees, farms, farmer production, crops, future harvests, production rights, or Madagascar Coffee Company.
It also does not provide equity, debt, governance rights, operational control, territorial exclusivity, or a financial return.
The Founder credential is recognition of campaign participation, not a transferable financial interest.
It also does not provide equity, debt, governance rights, operational control, territorial exclusivity, or a financial return.
The Founder credential is recognition of campaign participation, not a transferable financial interest.
5. Trade Founders: Roasters and Importers
Roaster Founders are roasters, importers, and other professional coffee buyers helping MCC build Madagascar's future specialty supply while developing early knowledge of the origin.
Every Roaster Founder receives an annual sample set from MCC's annual lots, including an experimental-processing sample, together with the recognition, information, and storytelling resources stated for the selected tier.
Every Roaster Founder receives an annual sample set from MCC's annual lots, including an experimental-processing sample, together with the recognition, information, and storytelling resources stated for the selected tier.
The current Roaster Founder rewards are:
**SAMPLE FOUNDER - $500**
• Annual sample set
• Dated 2026 Trade Founder credential and optional Founder Roll recognition
• Standard MCC origin and storytelling pack
• Semiannual trade and quality bulletins through December 2030
• No reserved future quantity
**FOUNDING ROASTER - $2,500**
• Annual sample set
• Annual live Trade Origin Briefing, 2027-2030
• MCC storytelling pack refreshed annually through 2030
• Reserved purchase right for up to 180 kg in each of the first three qualifying harvest years
• Purchase window beginning 10 days before general trade availability
**FOUNDING LOT PARTNER - $5,000**
• Annual sample set
• Annual live Trade Origin Briefing, 2027-2030
• MCC storytelling pack refreshed annually through 2030
• Reserved purchase right for up to 360 kg in each of the first three qualifying harvest years
• Purchase window beginning 20 days before general trade availability
**FOUNDING PROGRAM PARTNER - $10,000**
• Annual sample set
• Two live Trade Program Briefings annually through December 2030
• Expanded origin and storytelling toolkit
• Priority review of qualifying future samples
• Reserved purchase right for up to 780 kg in each of the first three qualifying harvest years
• Purchase window beginning 30 days before general trade availability
**FOUNDING ORIGIN PARTNER - $25,000**
• Only two positions available
• Annual sample set
• Two private Origin Partner sessions annually through December 2030
• Custom MCC story pack developed for the partner's market and audience
• First private review of qualifying future samples
• Reserved purchase right for up to 2,520 kg in each of the first three qualifying harvest years
• First private purchase opportunity before all other Roaster Founder windows open
**The Founding Origin Partner reward does not provide equity, operational control, or territorial exclusivity.**
**SAMPLE FOUNDER - $500**
• Annual sample set
• Dated 2026 Trade Founder credential and optional Founder Roll recognition
• Standard MCC origin and storytelling pack
• Semiannual trade and quality bulletins through December 2030
• No reserved future quantity
**FOUNDING ROASTER - $2,500**
• Annual sample set
• Annual live Trade Origin Briefing, 2027-2030
• MCC storytelling pack refreshed annually through 2030
• Reserved purchase right for up to 180 kg in each of the first three qualifying harvest years
• Purchase window beginning 10 days before general trade availability
**FOUNDING LOT PARTNER - $5,000**
• Annual sample set
• Annual live Trade Origin Briefing, 2027-2030
• MCC storytelling pack refreshed annually through 2030
• Reserved purchase right for up to 360 kg in each of the first three qualifying harvest years
• Purchase window beginning 20 days before general trade availability
**FOUNDING PROGRAM PARTNER - $10,000**
• Annual sample set
• Two live Trade Program Briefings annually through December 2030
• Expanded origin and storytelling toolkit
• Priority review of qualifying future samples
• Reserved purchase right for up to 780 kg in each of the first three qualifying harvest years
• Purchase window beginning 30 days before general trade availability
**FOUNDING ORIGIN PARTNER - $25,000**
• Only two positions available
• Annual sample set
• Two private Origin Partner sessions annually through December 2030
• Custom MCC story pack developed for the partner's market and audience
• First private review of qualifying future samples
• Reserved purchase right for up to 2,520 kg in each of the first three qualifying harvest years
• First private purchase opportunity before all other Roaster Founder windows open
**The Founding Origin Partner reward does not provide equity, operational control, or territorial exclusivity.**
Sample dispatch timing, destination eligibility, courier charges, duties, taxes, and import requirements will be communicated for each annual set.
Sample shipping and destination costs are separate unless the applicable tier or written confirmation expressly states otherwise.
Sample shipping and destination costs are separate unless the applicable tier or written confirmation expressly states otherwise.
6. Reserved Purchase Rights for Roaster Founders
A reserved purchase right is a defined opportunity to purchase up to the quantity associated with an eligible Roaster Founder tier during each of the first three qualifying harvest years.
It is not prepaid coffee, guaranteed production, a guaranteed allocation, a fixed future price, ownership of production, or a binding future sale.
When qualifying coffee becomes available, MCC will provide quality specifications, available quantity, pricing, proposed commercial terms, and a purchase deadline.
MCC will not offer the reserved coffee to lower-priority tiers or other buyers during the applicable purchase window.
It is not prepaid coffee, guaranteed production, a guaranteed allocation, a fixed future price, ownership of production, or a binding future sale.
When qualifying coffee becomes available, MCC will provide quality specifications, available quantity, pricing, proposed commercial terms, and a purchase deadline.
MCC will not offer the reserved coffee to lower-priority tiers or other buyers during the applicable purchase window.
• **Sample Founder**: no reserved future quantity
• **Founding Roaster**: up to 180 kg; 10 days before general trade availability
• **Founding Lot Partner**: up to 360 kg; 20 days before general trade availability
• **Founding Program Partner**: up to 780 kg; 30 days before general trade availability
• **Founding Origin Partner**: up to 2,520 kg; first private purchase opportunity before all other Roaster Founder windows
• **Founding Roaster**: up to 180 kg; 10 days before general trade availability
• **Founding Lot Partner**: up to 360 kg; 20 days before general trade availability
• **Founding Program Partner**: up to 780 kg; 30 days before general trade availability
• **Founding Origin Partner**: up to 2,520 kg; first private purchase opportunity before all other Roaster Founder windows
The partner exercises the reserved purchase right by confirming the order and completing the required purchase agreement, deposit, or payment before the stated deadline.
Coffee not purchased before the deadline may be released to other buyers.
Rights apply separately in each qualifying harvest year, do not roll forward, and cannot be transferred or resold.
Coffee not purchased before the deadline may be released to other buyers.
Rights apply separately in each qualifying harvest year, do not roll forward, and cannot be transferred or resold.
If qualifying volume is insufficient to fulfill all reserved quantities, coffee will be allocated according to tier priority and then proportionally among partners at the same tier.
Future coffee is priced and contracted separately.
Price, quality specifications, quantity, Incoterms, logistics, payment terms, credit approval where applicable, and other commercial conditions will be agreed at the time of purchase.
Price, quality specifications, quantity, Incoterms, logistics, payment terms, credit approval where applicable, and other commercial conditions will be agreed at the time of purchase.
Future green coffee will be priced separately when it becomes available.
The Seed to Cup campaign contribution does not lock in a future green-coffee price.
Each commercial sale will be agreed according to the coffee available at that time, including:
• Quality
• Quantity
• Market conditions
• Processing
• Shipment timing
• Payment terms
• Logistics
The Seed to Cup campaign contribution does not lock in a future green-coffee price.
Each commercial sale will be agreed according to the coffee available at that time, including:
• Quality
• Quantity
• Market conditions
• Processing
• Shipment timing
• Payment terms
• Logistics
7. Samples and Green Coffee Sales
Future green coffee will be purchased under a separate commercial transaction.
When coffee becomes available, MCC may provide relevant information such as:
• Lot identity
• Quantity
• Quality
• Process
• Cupping information
• Price
• Shipment timing
• Commercial terms
A sale occurs only once MCC and the buyer agree the applicable commercial terms.
When coffee becomes available, MCC may provide relevant information such as:
• Lot identity
• Quantity
• Quality
• Process
• Cupping information
• Price
• Shipment timing
• Commercial terms
A sale occurs only once MCC and the buyer agree the applicable commercial terms.
Future green coffee is generally expected to be offered FOB Madagascar unless otherwise agreed.
Under an FOB sale, MCC will generally prepare and clear the coffee for export and deliver it on board the agreed vessel at the named export port.
The buyer is generally responsible thereafter for transport and associated costs from Madagascar to final destination.
Final Incoterms will be specified in the individual commercial agreement.
Under an FOB sale, MCC will generally prepare and clear the coffee for export and deliver it on board the agreed vessel at the named export port.
The buyer is generally responsible thereafter for transport and associated costs from Madagascar to final destination.
Final Incoterms will be specified in the individual commercial agreement.
**Yes.**
Where practical, MCC intends to work with Roaster Founders to coordinate consolidated shipments.
This may allow multiple buyers to participate in a shared export shipment or work through a common importer or logistics partner.
Consolidation depends on factors including:
• Available coffee volume
• Destination
• Timing
• Freight schedules
• Export requirements
• Import requirements
• Logistics partners
Freight, customs, import, warehousing, and destination costs are separate unless specifically agreed otherwise.
Where practical, MCC intends to work with Roaster Founders to coordinate consolidated shipments.
This may allow multiple buyers to participate in a shared export shipment or work through a common importer or logistics partner.
Consolidation depends on factors including:
• Available coffee volume
• Destination
• Timing
• Freight schedules
• Export requirements
• Import requirements
• Logistics partners
Freight, customs, import, warehousing, and destination costs are separate unless specifically agreed otherwise.
8. Storytelling and Origin Engagement
Roaster Founders may receive selected MCC-approved materials such as:
• Photography
• Video
• Farm stories
• Farmer stories
• Maps
• Production updates
• Traceability information
• Harvest information
• Processing information
• Quality information
Founding Program Partners receive an expanded origin and storytelling toolkit, while Founding Origin Partners receive a custom story pack developed for their market and audience.
Applicable usage rights will be communicated when materials are provided. The materials do not grant unrestricted use of MCC intellectual property or producer likenesses.
• Photography
• Video
• Farm stories
• Farmer stories
• Maps
• Production updates
• Traceability information
• Harvest information
• Processing information
• Quality information
Founding Program Partners receive an expanded origin and storytelling toolkit, while Founding Origin Partners receive a custom story pack developed for their market and audience.
Applicable usage rights will be communicated when materials are provided. The materials do not grant unrestricted use of MCC intellectual property or producer likenesses.
MCC intends to create opportunities for deeper origin engagement where practical.
Depending on tier, timing, and availability, these may include:
• Harvest briefings
• Virtual farmer or producer discussions
• Processing consultations
• Cuppings
• Origin visits
Travel and origin visits are not included in a Roaster Founder reward unless specifically stated or separately agreed in writing.
Depending on tier, timing, and availability, these may include:
• Harvest briefings
• Virtual farmer or producer discussions
• Processing consultations
• Cuppings
• Origin visits
Travel and origin visits are not included in a Roaster Founder reward unless specifically stated or separately agreed in writing.
9. Reporting and Transparency
Seed to Cup Founders will receive updates as the program develops.
Updates may cover the journey from seed to cup, including:
• Nursery establishment
• Seedling production
• Farm preparation
• Planting
• Agroforestry
• Outgrower recruitment
• Training
• Tree development
• Harvest progress
• Processing
• Quality
• Cupping
• Traceability
• Coffee releases
• Export
• Challenges and lessons learned
Updates may cover the journey from seed to cup, including:
• Nursery establishment
• Seedling production
• Farm preparation
• Planting
• Agroforestry
• Outgrower recruitment
• Training
• Tree development
• Harvest progress
• Processing
• Quality
• Cupping
• Traceability
• Coffee releases
• Export
• Challenges and lessons learned
Coffee is agriculture.
Weather changes. Trees develop at different rates. Quality varies. Processing trials do not always work as planned. Logistics can change.
If material conditions change, MCC will communicate with Founders.
**Transparency is part of Seed to Cup.**
Weather changes. Trees develop at different rates. Quality varies. Processing trials do not always work as planned. Logistics can change.
If material conditions change, MCC will communicate with Founders.
**Transparency is part of Seed to Cup.**
You can help Seed to Cup grow by:
• Sharing the campaign
• Inviting a friend
• Giving a reward as a gift
• Introducing MCC to coffee lovers
• Introducing MCC to a roaster or importer
• Connecting MCC with media
• Connecting MCC with aligned organizations or partners
Every additional person who discovers the campaign helps expand the community around Madagascar coffee.
• Sharing the campaign
• Inviting a friend
• Giving a reward as a gift
• Introducing MCC to coffee lovers
• Introducing MCC to a roaster or importer
• Connecting MCC with media
• Connecting MCC with aligned organizations or partners
Every additional person who discovers the campaign helps expand the community around Madagascar coffee.